Posted on

cbd now

CBD NOW

Proposition and brand identity for the UAE’s first digital-only bank

Spontaneity and the joy of living was the inspiration behind the new brand identity for CBD NOW, the digital challenger bank launched by the Commercial Bank of Dubai. The essence of the new brand, which was the first digital bank to market in the United Arab Emirates, is summed up in the strapline ‘Love the Moment’, emphasising the empowerment of instant financial decision making.

Targeting millennials and digitally connected customers, CBD NOW offers a completely digital way of banking, combining seamless customer experience with transparent and value-added services. Driven entirely through a smartphone app, the positioning needed to get across the idea that the new banking service is ‘Empowering’, ‘Immediate’ and ‘Easy’.

A vibrant and high-impact visual identity

Industry worked with CBD over three months to create a vibrant brand platform which owns a primary red and accompanying bright colour palette. The distinctive typeface and graphics capture the explosive impact of the technology and position the brand as a pioneer of digital banking.

Capturing the joy of instantaneous banking

Focusing on the impact of instant digital banking on customer lifestyles, the brand photography encompasses the spirit of Dubai and the joy of a new, instantaneous, personalised way of banking that enables customers to live their lives to the full.

“CBD NOW will be the first choice for customers seeking a new way of banking that fits with their lifestyle, with instant access to in depth personal financial information. It will redefine the role of a retail bank, having been built entirely around the needs of customers and their rapidly changing expectations about how they access and manage their finances. It’s about creating a seamless customer experience that empowers people to pursue the joy of living.”

Murray Sims, General Manager for the personal banking group at CBD

Next Prev

CBD NOW Proposition and brand identity for the UAE’s first digital-only bank Spontaneity and the joy of living was the inspiration behind the new brand identity for CBD NOW, the digital

Just ten years ago, who would’ve thought you’d be able to fit your entire favorite music collection right in your pocket? Or carry around a 16 megapixel camera, ready to Instagram your favourite moments in an instant? Technology has impacted every aspect of our daily life, however we’re still asked to go to a bank branch to make a simple money transfer!

Compare our insurance products

Car Insurance
Health Insurance
Life Insurance
Home Insurance
Travel Insurance

yallacompare FZ-LLC, United Arab Emirates

Information found on yallacompare is provided for illustrative purposes only, rates are subject to change based on your personal circumstances. You should always speak to a trained professional before taking out any form of finance.

Implications of non-payment: If you fail to keep up with repayments on your finance, your bank may file a report with the UAE credit rating agency which may impact your ability to borrow from UAE banks in the future.

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON A MORTGAGE, LOAN OR ANY OTHER DEBT SECURED ON IT.

This website is maintained by compareit4me FZ LLC tradings as “yallacompare”. This website provides price comparison services only and is regulated by the Insurance Authority with registration number 800.

Insurance is provided by Petra Insurance Brokers LLC , regulated by the UAE Insurance Authority,registration number 147.

Petra Insurance Brokers is a registered insurance broker – you are reminded of the importance of consulting a registered Broker

CBD NOW