This Is Why You Should Buy High-Quality CBD and Avoid Gas Station Garbage
Mellowment products have twice the bioavailability of they typical CBD oil, and that’s important.
Futurism fans: To create this content, a non-editorial team worked with an affiliate partner. We may collect a small commission on items purchased through this page. This post does not necessarily reflect the views or the endorsement of the Futurism.com editorial staff.
If you feel like just about everybody is taking CBD, you’re actually not that far off. According to a recent Gallup survey, one in seven Americans over the age of 18 uses CBD on a regular basis for natural, gentle relief from things like stress, anxiety, pain, arthritis, and insomnia. Unfortunately, finding high quality CBD products is more difficult than you would think. With industry analysts projecting as much $20 billion in CBD sales by 2024, and with very little regulation from the FDA, a lot of supplement and nutrition companies have rushed insufficiently researched and poorly engineered CBD products to market in an effort to cash in on the hype. But if you want to get the most bang for your buck, you need a brand that is committed to quality and transparency. And when it comes to those two things, nobody beats Mellowment.
What’s so great about Mellowment? To answer that question, we first have to look at what’s wrong with other CBD products.
Bioavailability and THC Contamination
The most common problem inferior CBD products have is poor bioavailability. Bioavailability is the proportion of a drug or other chemical substance that actually enters systemic circulation, and is thus able to produce an effect. Unfortunately, because cannabidiol is an oil, it does not dissolve in water, which makes it difficult for your body to absorb. Unless you figure out a way to change that, most of the CBD will just pass through your system, in which case you are literally just flushing your money down the toilet.
Not all CBD products are created equal. But Mellowment's advanced products have TWICE the bioavailability of typical CBD oils.
Study: Gas Station CBD Products Deliver Only 40% of Labeled Potency
High Times Exclusive
New research shows that the amount of cannabidiol found in CBD products can vary dramatically by purchase location, with items from gas stations faring worse and delivering only 40% of the labeled potency. Results of the study performed by the CBD Awareness Project were published recently on the online information resource’s website.
Austin Meadows, the research editor for the CBD Awareness Project, told High Times that the overwhelming presence of CBD products in the marketplace inspired the group to investigate potency claims.
“We were interested in testing potency in CBD products because right now the CBD market is saturated and yet fairly unregulated,” Meadows said in an email. “We have seen so many CBD products in gas stations and grocery stores, and like any product that advertises dosages, became curious as to how much CBD was actually in these infused waters, pain relief creams, lozenges, etc.”
Which Retailers Have The Most Reliable Products?
To conduct the study, researchers purchased 15 CBD projects from various sales outlets throughout South Florida. A variety of products including topicals, edibles, and infused beverages of varying price points were purchased from grocery stores, CBD stores, and gas stations. The products were then tested for CBD content by SC Labs in California and the results compared with the products’ labeled potency.
Products purchased at gas stations had the greatest variance between the labeled potency and the lab results, delivering only 40% of the CBD listed on the packaging. Fully 60% of items purchased at these retailers had no detectable CBD. The potency of items purchased from CBD stores also fell short of advertised cannabidiol content, with only 83%, on average, of the CBD indicated on the label. Products purchased at grocery stores were consistently more potent than those bought at both gas stations and CBD-specific retailers. In fact, they were more potent than advertised, delivering 136% of the labeled amount of CBD, on average.
Product And Price Matter
Researchers also noticed trends in CBD potency variation related to the type of product and price point. Topicals were the most reliable, with 40% delivering the advertised potency, 40% containing more CBD than indicated, and 20% having less. Three-quarters of edible products had less CBD than labeled and the rest were more potent than advertised. CBD-infused beverages were the least reliable, with 75% containing no CBD and the remaining 25% showing less than the labeled amount in lab tests.
“CBD-infused beverages are generally unreliable sources of CBD, and there’s also a lot of other research out there that also supports that point,” Meadows warned.
By price point, bargain products costing $5 or less were the least reliable, with half containing no detectable CBD and the rest all containing less than advertised. Half of the products in the $10 to $15 range contained less CBD than advertised, a quarter had more cannabidiol than indicated, and the remaining 25% were as advertised, defined as containing 90% to 110% of the labeled amount of CBD. Of products costing $20 or more, 40% had less CBD than the labeled amount, another 40% had more, and 20% were as advertised.
Let The Buyer Be Wary
Although the sample size was limited, the CBD Awareness Project study can shed some light on the variation that can exist between a product’s CBD content and its advertised potency. To get the most from their purchase, Meadows suggests that consumers take into account what kind of product they are buying and who they are buying it from.
“You should really research your brands and try to buy CBD from a reputable source,” he said. “As a rule of thumb, don’t buy CBD from a gas station if you’re really looking for the health benefits of CBD.”
A new report underscores the importance of due diligence when it comes to buying CBD.